Category Archives: Nonfiction

Book Review 133: Permission Marketing by Seth Godin

“The marketer is not in control, the consumer is. And the consumer is selfish. Consumers care very little about you, your company, your products, your career, or your family. They’re not likely to spend time trying to discover how you can help them solve their problems. The heart of Permission Marketing is giving the stranger a reason to pay attention.”

This quote sums up Seth Godin’s main argument in his groundbreaking marketing book, Permission Marketing. Published in 1999, Godin was at the forefront of how the internet has changed the Marketing Industry and this book describes how marketing needed a new strategy to reach consumers.

The consumer’s attention is the most valuable commodity for businesses these days. And before the internet, businesses rely on Interruption Marketing to reach consumers. TV ads, Magazine ads, and Junk Mail are techniques that companies used to get the consumer’s attention.

Godin proposes (and expands on an idea first written by Don Peppers and Martha Rogers in their book One on One Future) a new marketing strategy for the Internet Age.  A marketing strategy that develops relationships with consumers, paying attention to what the consumer wants, and creating a genuine dialogue between business and consumers. Permission Marketing is the proper marketing strategy to gain consumers’ attention in an ever-distracted world.

“Most marketers practice Interruption Marketing, The difference is simple. An Interruption marketer is a hunter. A Permission Marketer is a farmer.” Godin writes near the end of the book. This analogy is shown throughout each chapter of the book and highlights the differences between the two marketing strategies effectively.

Even though, Godin uses examples from companies like MCI, AOL, and Palm Pilot for his argument on behalf of Permission Marketing, the concepts and techniques of the marketing strategy are still sound twenty years after the book was published. I recommend Permission Marketing for entrepreneurs, corporations, and readers who want a basic guide on how to market in the Internet age. Permission Marketing will be one of my favorite reads of the year and remain on my bookshelf to be re-read.

 

Book Review 110: Make Art Make Money by Elizabeth Hyde Stevens

Is it possible to succeed as an artist and entrepreneur? Elizabeth Hyde Stevens examines this question in her book, Make Art Make Money, about how Jim Henson navigated the parallel worlds of art and business to become one of the greatest American artist-entrepreneurs. Make Art Make Money explores how this gentle man had an innate… Continue Reading

Book Review 95: The Successful Author Mindset by Joanna Penn

Digital Publishing has spawned the rise of the indie author movement over the past several years.  As a result, there is a lot of books these days about how to become a successful indie author and how to make a living with your writing. However, there are only a few of those books dealing with… Continue Reading

Book Review 94: Deep Work by Cal Newport

“Great creative minds think like artists but work like accountants.” (David Brooks) “When you work, work hard. When you’re done, be done.” Those two quotes from Deep Work by Cal Newport summarizes my feelings toward this excellent book. Newport introduces deep work as to counteract the distracted world we live with in the social media… Continue Reading

Book Review 82: The Introvert Entrepreneur by Beth Buelow

Introvert Entrepreneur seems like an oxymoronic term.  Can an introvert really be an entrepreneur?  Well, Beth Buelow makes an excellent case for it in her book titled with the same term. I heard about Beth Buelow from one of my favorite podcasts, The Creative Penn, when she was interviewed by Author-Entrepreneur Joanna Penn. That interview… Continue Reading

Book Review 70: For Love or Money by Susan Kaye Quinn

“Writing challenges me to discover who I am. Publishing challenges me to remember it.” “You have to work like crazy, be smart, somehow invest every particle of emotion into the book itself, but then fling it out in the world and be ruthlessly pragmatic about how to sell it.” Those two quotes (of many that… Continue Reading

Book Review 58: Discoverability by Kristine Kathryn Rusch

The Indie Publishing movement of the past half-dozen years has changed the course of the publishing industry. Publishing books have become a lot easier thanks to eBooks, Amazon, and other Print-on-Demand (POD) publishers.  Would-be-novelists (like myself) that have tried to break into Traditional publishing have finally found an avenue to get their works out to… Continue Reading

Book Review 45: All God’s Children & Blue Suede Shoes by Ken Myers

What is pop culture? That’s the one question I’ve always wanted to get a definitive answer to in all of my adult life. Well, I believe I have found a book that attempts to give me that answer. All God’s Children & Blue Suede Shoes by Ken Myers explores the relationship between Christians and Popular Culture.… Continue Reading

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