It has always fascinated me on what makes art sells over the long term. Whether Star Wars from Film, Harry Potter from Books, Michael Jackson's Thriller from Music, or Seinfeld from TV, it's been interesting to see what makes the public connect with certain artistic...
Book Review 133: Permission Marketing by Seth Godin
by MHill | May 27, 2018 | 2018 Book Reviews, Marion's Favorite Books, Nonfiction
"The marketer is not in control, the consumer is. And the consumer is selfish. Consumers care very little about you, your company, your products, your career, or your family. They're not likely to spend time trying to discover how you can help them solve their...