Seth Godin is becoming one of my favorite public thinkers. I read his blog daily and listen to his podcast, Akimbo, as often I can. Also, I have read several of his books like Tribes, Permission Marketing, and This Is Marketing. He's had a pulse on the business...
Book Review 133: Permission Marketing by Seth Godin
by MHill | May 27, 2018 | 2018 Book Reviews, Marion's Favorite Books, Nonfiction
"The marketer is not in control, the consumer is. And the consumer is selfish. Consumers care very little about you, your company, your products, your career, or your family. They're not likely to spend time trying to discover how you can help them solve their...